This is part of a frameset - this is written on the target frame.
These do not display correctly in every kind of browser but can be useful where some content changes regularly as the frameset can remain unaltered while a specific frame in the frameset is changed - giving a consistant "feel" to the site. Below is an example of a linked form to a book site.

Find that title at Amazon !

Search: Enter keywords...

Amazon.co.uk logo
Scroll below the menu and see an example of a newsfeed - these can be targeted to a specific audience - this one is focused on the software industry.

This is also part of the target frame.
Some of the menu links will load a page into this target frame, others are coded to replace the frameset with a new page layout. Experiment to see how they load!
You can get back to this page by using your browser's "Back" button.

This is an example of loading an external link from images Learn to Program with VB 6